creative campaigns
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creative campaigns *
Opavia hockey
A consumer-facing campaign built around a competition that invited people to participate and win a trip to Denmark, along with additional prizes.
I was participating on developing the campaign mechanics, designing the visual concept, and creating the microsite. I was also delivering the digital rollout, including banners, social media assets, and directing other online formats.
About
The core campaign mechanic was designed as an interactive quiz. Participants answered hockey-related questions, and every correct answer doubled their chance of winning. This approach encouraged engagement while naturally connecting the brand to the hockey theme.
Execution
AGENCY: Saatchi & Saatchi
CLIENT: Opavia
ACCOUNT MANAGER: Barbara Proroková
HEAD OF ART: Jakub Havlík
ART DIRECTOR: Jakub Havlík, Diana Bylen
MOTION: Martin Mašík
COPY: Jan Peroutka
L’Enfant Bleu
This project was created as part of the Eurobest Young Creatives competition — with only two days to develop and create a full creative solution. Our brief was to create a campaign for L'Enfant Bleu, a French organization supporting children who suffer from abuse.
The challenge was to reach these kids in a way that feels safe, hidden and discreet, so their parents wouldn’t immediately notice the communication. The campaign had to speak their language, appear in their world, and give them a way to express what they’re going through — without putting them at risk.
About
To reach children in a space that feels natural, private, and safe, we chose Spotify as our main platform. Through one of the most listened-to French rap artists, Gazo, we released a locked track that couldn’t be played immediately.
To unlock the song, listeners had to enter a short chat experience. Inside the chat, a discreet L’Enfant Bleu bot asked a few simple questions — giving children space to express how they feel, while clearly and gently letting them know that help is available at any time, without pressure or risk.
Only after completing the chat was the song unlocked. Over time, the messages and words shared by the children became the foundation of a collective project — an album built from their voices. These texts were then transformed into several tracks, performed by Gazo, turning hidden conversations into something heard, validated, and protected.
